Packaging Review Follow Up

The current state of my project is probably behind the point that it should be at tis current state. Enough material tests have been run to confirm the small- scale concept. The idea and transformation process itself is basic. But this project has evolved into more of a systems design project than any materiality exploration or branding exercise. Currently the issues I am facing revolve more around basic story-telling behind the project and full scale prototyping. The next steps that need to be taken to advance the project are:

  1. Create final boards which diagram the system that display initial collection to final output.
  2. Finalize Design for printing or embossing onto final substrates for branding purposes.
  3. Full final paper swatches which mirror the Goodwill brand guide/ Pantone Swatches.
  4. See if I need a larger mould and deckle for pulling larger sheets.
  5. Prototype 3 final size envelopes, (or two envelopes and a bag).

I’ve already run a rough cost benefit analysis on the project and it seems in some sense surprisingly feasible. There are always more hidden costs in the staring and up keep of everything. But currently, the large scale manufacturing of substrate internally for Goodwill is possible and in some sense and time in the future (were this to be implemented) it might actually pay for itself over a year or so.

Scheduling and execution for this final prototype is tight. Available making time falls of the weekends. Sunday (1-2 hours) and all Monday (12 am-12pm). Plus the current break (all days minus Saturday) Are the available current hours available for the project, give or take an odd hour. Rough schedule as follows.

3/23 Final Shredding and pulls of paper to make the Goodwill Pantones.
3/24 Research mould and deckle sizes for pulling large sheets/ final boards / diagrams
3/29 Draft final designs
4/2 Pull paper full scale padded envelopes.
4/3 Paper drying/ curing/ finalize envelope design print film stencil
4/10 Cut nets & printing, burn stencil to silkscreen
4/17 Clean up and odds & ends
4/18 Clean up & odds & ends

Goodwill Expanded palette

Mid-Term Meeting Recap

Initial response to my humble proposal was positive. The review panel seemed impressed with  the simplicity of the system and ability the paper making process could be quickly and easy trained for the workers at Goodwill. Interest exists in the possibility for Goodwill to create its own packing materials. I learned today, that from a sustainability stand-point from Goodwill’s e-commerce perspective, it could possibly cut external costs of buying styrofoam and being a sustainable substrate substitute. That being said, feedback went as follows:

  1. Research the possible costs for large scale integration for mass production  at Goodwill. How much does this industrial equipment cost? How can it be a worthy investment for Goodwill?
  2. Define possible partnerships more clearly. Some light talk from today discussed the partnering of paper-making collaboration between Goodwill and local manufacturers. What are these defined roles? What can goodwill get outside of an philanthropic standpoint from these joint efforts?
  3. How much more effort is needed for the creation of fine art paper as opposed to the rough felt? For whom is this product sold to outside of internal efforts.
  4. Is there any actual benefit to the rough felt produced  from an actual performance standpoint, outside of the benefits of cost.

Further efforts to push this effort along, intensive research into cost and performance  needs to be made to confirm this system as a positive system for Goodwill to implement. More prototyping needs to be taken to actual produced the tradition recycled rag substrate. Connections the printmaking department need to be called upon. Research and documentation of this process as a whole needs to be taken.

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Materials and Experiments

The major opportunity of this class of  was the ability to focus and study and intervene with the existing systems Goodwill deals with and the potential for them to expand and shift their material flow, adding value to this material to that Goodwill has difficulty dealing with and selling on the global commodities market.

Another major goal of this class is the introspective study of my own current design  discipline ( I am a graphic designer) and attempt to correct some unsustainable aspect of my own professional practice.  Fortunately, branding and materiality provides the spaces for these two thoughts to exist together.

What I’ve conceptualized as a project is the creation of rag paper. Textile scraps unusable for other methods of recycling and reused can be pulped and beaten down into basic fibers and recomposed into high quality pulp. High quality paper is composed of higher percentages of cotton fibers in the pulp as opposed to normal printer paper composed of wood pulp. Higher quality papers are both more durable and used for higher quality purposes as well as sell at a high cost. Many high quality inkjet photo prints and analog print techniques use these papers. Conceivably unusable free donations sorted from Goodwill can be used to create a material for which they could brand themselves, or use it in a system in an attempt to reach itself into a higher quality more expensive market, along the lines of luxury brands. Other material experiments with the initial materials donated from Goodwill work around with pattern and form tests to see if potential patterns and forms could be used to brand the eco-sustainable efforts for Goodwill as a whole.

Potential partnerships can be born from this with national and local paper mills as free textile donations could possibly be beneficial to both suppliers.

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