This week I focused on both creating new materials and creating an upscale brand logo for possible high-end Goodwill products. Not included here is my work with embossing natural and vegan leathers, or digital fabric printing, but both will be presented tomorrow at critique. I hope to push them much further throughout the semester and could use some support and knowledge (esp. with embossing). So far I have tried a few methods of embossing, with metal and linoleum forms, but all failed to have the definition/presence that I wanted. I have been talking to sculpture and metal majors and getting leads on how to get better results, and will more fervently pursue more professional embossing techniques when I get further with the logo/designs that will be used in this process. I am very interested in processes that are environmentally safe and easy to replicate.
I also want to make sure that by utilizing the Goodwill G logo, I am not stepping on any toes. I am not sure how far I can distort/manipulate/change a trademarked logo, even just for process work and experimentation, and would like to know the limitations here, if there are any. I would like the logo I create to fully reflect the brand identity while appealing to a higher end consumer (the customer Goodwill has had trouble getting). I would also like this logo (and whatever I use it on) to be directly related back to community benefits of Goodwill, such as the underutilized/under-publicized career center.
The “Slow Textiles” movement (and with this, handcraft) are very important to me as a creator; This is one of the myriad reasons that I have kept to more low-tech processes. I want to always make sure that I am engaging in processes that can be replicated by people without wealth and privileged technology; something that feels attainable to the masses, but in a polished form.