Progress- T-Shirt Redesign/Rebranding

This image includes a map of where this process would intersect Goodwill's typical process & goes into detail of each step with cost/time. Working out details.

This image includes a map of where this process would intersect Goodwill’s typical process & goes into detail of each step with cost/time. Working out details.

My sustainability project has morphed from creating a pop-up shop to creating an offshoot brand that saves and redesigns t-shirts that would otherwise be sold on the commodities market. This process increases the profit from an unsold shirt from a few cents to a possible 20-40$, depending on selling price.

Basics:

Screenprinting unsold tshirts with humorous, attention-grabbing slogans that promote used clothing as “cool”. This would capture shirts of many colors, sizes, and previous designs and create something new and cohesive with them. The audience should be 16-30 year olds unisex, middle income, probably urban/suburban. Like to make a statement.

First attempt at process of putting text on shirt

First attempt at process of putting text on shirt

Testing Natural & synthetic pigments on shirts. Yellow pigment from Sour Grass flowers

Testing Natural & synthetic pigments on shirts. Yellow pigment from Sour Grass flowers

Tshirts with varying color, fiber content, size, & previous decoration. Natural Pigments were nice, and held up well, but were less even, did not cover previous designs, and do not enable printing on darker shirts. Synthetic pigment thus a more sustainable process, allowing more shirts to be saved/redesigned.

Tshirts with varying color, fiber content, size, & previous decoration. Natural Pigments were nice, and held up well, but were less even, did not cover previous designs, and do not enable printing on darker shirts. Synthetic pigment thus a more sustainable process, allowing more shirts to be saved/redesigned.

1st Test. Natural Pigment.  Shirt design based off of parental advisory warnings.

1st Test. Natural Pigment.
Shirt design based off of parental advisory warnings.

Testing color differently; this looks more cohesive. Will limit number of screenprint colors for tshirt line to add consistency/brand identity

Testing color differently; this looks more cohesive. Will limit number of screenprint colors for tshirt line to add consistency/brand identity

Tshirt slogans will be edgy, humorous, attention-grabbing, appealing to audience between 16-30.

Tshirt slogans will be edgy, humorous, attention-grabbing, appealing to audience between 16-30.